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Why are my food delivery apps AI generating photos of food?

plastic ai generated food

The common Friday morning schedule for most startup employees with reasonable leadership is to pick out the food they want to consume for the next week. Group-buy food delivery apps have hit it big with startups, and the one I work for is no different. Most weeks it's pretty standard, visit forkable.com, pick what meals I want to eat usually by how appetizing it looks or the description, and submit away, ezpz. But this week was a little different, instead of gazing at the photos of my potential eats, I got this:

plastic ai generated food

At first, I thought, wow they really got some interesting looking lighting and plating - it really shows off a very plastic looking food.

But then I saw this monstrosity:

pizza.jpeg

This pizza, from JoyRide pizza in SF (delicious BTW), does not look like this at all. First off, it's a half pie, so it should ideally look like half a pizza, not a whole pizza. It's also a detroit style pizza, which means the crusts should look like it was cooked in a autoshop-pan not baked like a grandma style or whatever this is. It doesn't look accurate not does it even look appetizing, look at what it actually looks like and tell me what you'd rather have:

real.jpeg

I really don't understand the logic here, Forkable already has a very limited option of restaurants you can pick from, why not just spend the money to take actual photos of the food. It looks much better and actually looks like the food you're getting.

I get that in this case the customer is not the user, but the company ordering this catering, so there's no major incentive to make food that accurate, but this plastic vision of food is not appetizing. Maybe that's the goal, to have people eat less so the company saves money? Not sure.

However, if you want to build a good CX, Forkable, I would recommend instead of AI generating your food photos, make your AI auto-order mechanism engine better, I've had coworkers get side dishes as their auto-selected entrées because your system needs a bit of fine-tuning.

Bonus: Neon Blue sushi roll

neon.png